When Loyalty Becomes Access: American Airlines Turns Travel Into an Experience
For decades, airline loyalty was largely measured in numbers: miles flown, points accumulated, status achieved. The rewards were equally familiar; a free ticket, an upgrade, perhaps access to an airport lounge. But a new partnership in Miami suggests that the meaning of loyalty is expanding. Increasingly, the most interesting reward may not be a discount at all. It may be something far more memorable: access.
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