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The Brands We Think Are French — Truth, Illusions, and Stakes (2025 Edition)

When you open a pack of LU biscuits, you think France. When you grab a jar of Amora mustard or sip an Orangina, you can almost hear the murmur of the Seine, the laughter from a Paris café, and the promise of French savoir-faire. Yet, in many cases, the truth is far more complex.

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