The Cowboy Trend Rides into Autumn Fashion 2025

The cowboy style has never resonated more strongly than in recent months. Beyoncé’s Carter Tour, which concluded this summer, marked a first since the early 2000s—and the trend is far from over. This autumn, numerous Western-inspired pieces will be in the spotlight for both men and women.

The trend was first sparked by the critically acclaimed series Yellowstone, then embraced and reimagined by Beyoncé through her Ivy Park x adidas Rodeo capsule collection, inspired by her childhood and celebrating the legacy of African-American cowgirls and cowboys. Her Carter Tour was another homage to African-American culture, followed by her U.S. and European tour. And yes—you’ve probably noticed: supermodel Bella Hadid has also played a major role since 2023 in popularizing the American Western aesthetic.

Since the 19th century, this captivating style has influenced fashion, wrapping silhouettes in the spirit of the Wild West with style and warmth. In September, Post Malone opened the trend season by launching his first clothing line, Season One, for his brand Austin Post. Hosted at the prestigious Hôtel Pozzo di Borgo, once Karl Lagerfeld’s residence, the show presented a modern vision of cowboy style inspired by the artist’s life. The highlight? Post Malone appearing on horseback in a total denim look, accessorized with a wide belt, hat, and boots—a resounding success.

For the occasion, a pop-up shop opened in Paris’s Marais district and another in New York on September 19–20, attracting crowds and enthusiasm. This excitement continues into the Fall/Winter 2025 season, where cowboy fashion takes center stage on the runways. Designers like Isabel Marant, Ralph Lauren, Maje, and Gabriela Hearst pay tribute by reinterpreting iconic pieces: boots, fringes, and denim, whether in a full-on cowboy look or in subtle touches.

This summer, hashtags like #FrenchCowboy, #NeoWestern, and #CowgirlChic set social media alight, while the coastal cowgirl trend captivated fashionistas. Far from fading, couture Western style shines for Autumn/Winter 2025. Here’s a look at the key pieces of the season.

Fringed Coat

Available in understated versions at Maje, Mango, and Guess, and in bolder, more eccentric styles at Schiaparelli and Dolce & Gabbana, the fringe coat—deeply rooted in cowboy and cowgirl culture—could well become your go-to piece for warmth when the temperatures begin to drop.

Sources: Fringed wool-blend coat – Guess – €156.99

Jackets

When it comes to jackets, the choices are plentiful. For women, designs in black or blue denim, leather, or fringed suede in earthy tones are particularly appealing. This summer already saw a surge of interest in these western-inspired pieces, and the trend continues into fall.

For men, jackets in similar tones stand out: suede or leather, classic denim, or shearling-lined versions. These staples are undeniable must-haves for anyone looking to embrace the western look with style.

Sources: Barry Trucker in Uruguayan Blue Recycled Cotton Denim – Gabriela Hearst – €1960

Sources:

Leather Jacket with Topstitching – Parfois – €159.99. Open Fringe Suede Jacket – Temu – €11.06. Suede-Look Jacket with Contrast Stitching – Boohoo – €47.60. Short 100% Leather Jacket – Zara – €119. Water-Repellent Jacket with Corduroy Collar – Mango – €119.99

Faux Suede Bomber Jacket – Mango – €69.99. Western Sherpa Leather Jacket in Evening Sun – Levi's – €369.95. Relaxed Fit Denim Jacket in Kentucky Blue Sherpa – Zalando – €149.95.

Shirts

The plaid shirt, first worn on screen by Barbara Stanwyck in 1935, makes a striking comeback for fall/winter 2025. Denim shirts also return as western icons, alongside white blouses with lace details that add a romantic, airy, and graceful touch.

For men, the plaid shirt—popularized in Hollywood westerns of the 1930s–1950s—remains essential, joined by blue or black denim shirts. Both trends highlight masculine charm and ruggedness while keeping the western aesthetic alive.The plaid shirt, first worn on screen by Barbara Stanwyck in 1935, makes a striking comeback for fall/winter 2025. Denim shirts also return as western icons, alongside white blouses with lace details that add a romantic, airy, and graceful touch.

For men, the plaid shirt—popularized in Hollywood westerns of the 1930s–1950s—remains essential, joined by blue or black denim shirts. Both trends highlight masculine charm and ruggedness while keeping the western aesthetic alive.

Sources:

Lumberjack flannel check shirt – Superdry – €54.99. Cowgirl shirt – Vestiaire Western – €49.90. “Camall” medium women’s flannel check shirt in Beetroot Checks – Hoalen – €90. BizChic straight-cut women’s shirt in solid black with contrasting embroidery, elegant long-sleeve blouse for office, smart casual, or formal occasions – Shein – €14.49. “Marie” western denim shirt – Rinse Blue – Promod – €29.99. Regular western indigo shirt – Wrangler – €74.95. Indigood Icons 27MW western shirt – leather jacket style – Wrangler – €69.95. Western “Bartow” shirt – Levi’s – €85. “Herve” western cotton voile shirt – Lafaurie – €85. Standard-fit western denim shirt – Tommy Hilfiger – €119.90. Barstow Western Standard shirt – Marble Black – Levi’s – €71.95.

Trousers

The spirit of the Wild West is alive in this season’s trousers for both men and women. Think dark straight-leg jeans with studs, slightly faded straight cuts, beige pants, or classic blue and white denim.

For men, straight or slim jeans dominate—whether in lighter tones or classic dark denim that remains timeless and elegant.The spirit of the Wild West is alive in this season’s trousers for both men and women. Think dark straight-leg jeans with studs, slightly faded straight cuts, beige pants, or classic blue and white denim.

For men, straight or slim jeans dominate—whether in lighter tones or classic dark denim that remains timeless and elegant.

Sources:

Warehouse Stud Detail Straight-Leg Jeans – Boohoo – €30. High-Waisted Wide-Leg White Jeans – Morgan – €32.50. 13MWZ Original Cowboy Cut Jeans – Wrangler – €69.95. Lori Tapered-Fit Jeans – Mango – €55.99. Bootcut Jeans – Abercrombie & Fitch – €56.99. 1990s Lori Jeans Beyoncé x Levi’s – Levi’s – €200. Wedgie Bootcut Jeans – Zalando – €119.95. Superlow Bootcut Jeans – Levi’s – €53. Relaxed Western Straight Jeans – Abercrombie & Fitch – €56.25. Lirokae Pants – Isabel Marant – €450. The New 70’s Pants – Sézane – €45.99. Levi's 537 Western Bootcut – Bootcut Jeans – Rocky Rinse – Zalando – €109.95 / Lori Tapered-Fit Jeans – Mango – €55.99 / Western Straight Jeans – Abercrombie & Fitch – €39.99 / Relaxed Straight Jeans – Abercrombie & Fitch – €63.75.

Dresses

Western-inspired dresses are making their mark this season—whether in fringed styles, embroidered denim in blue or black, or simple button-down silhouettes. These pieces capture the western cowgirl spirit with ease and confidence.Western-inspired dresses are making their mark this season—whether in fringed styles, embroidered denim in blue or black, or simple button-down silhouettes. These pieces capture the western cowgirl spirit with ease and confidence.

Sources:

Sleeveless Mini Dress – Claudie Pierlot – €159. Fringe Fitted Dress – Zara – €49.95. Denim Dress – Desigual – €149. Embroidered Denim Shirt Dress – Promod – €49.99. Quincey Denim Mini Dress – Levi’s – €109.95. Rinsed Denim Dress – Street One – €69.99. Cameroniw Day Dress – InWear – €98.62.

Skirts

Tired of pants and dresses? Western skirts step in—short or long, in denim, suede, or corduroy, offering options for every mood and occasion.Tired of pants and dresses? Western skirts step in—short or long, in denim, suede, or corduroy, offering options for every mood and occasion.

Sources:

Midi Denim Skirt – Bonprix – €26.99. Denim Skirt with Patch Pockets – Bonprix – €14.99. Cowboy Skirt – Vestiaire Western – €24.90. Mara Skirt – Sézane – €165. Stretch Denim Skirt – Bonprix – €18.99. A-Line Denim Skirt – H&M – €34.99.

Footwear

No western wardrobe is complete without cowboy boots. Whether for women or men, santiags dominate the footwear scene this fall and winter, embodying the essence of the Far West from head to toe. No western wardrobe is complete without cowboy boots. Whether for women or men, santiags dominate the footwear scene this fall and winter, embodying the essence of the Far West from head to toe.

Sources:

Dewina Calf Leather Boots – Isabel Marant – €550. Harpher Suede Ankle Boots – Ralph Lauren – €249. Western/Motorcycle Boots – Zalando – €119. Cowboy Boots with Fringes – Boohoo – €45.50. Remedy Heeled Suede Boots – ASOS – €52.99. Leather Cowboy Boots – Zign – €80.99. Chelsea Boots with Western Stitching – ASOS – €74.99. Zign – UNISEX – Cowboy/Motorcycle Boots – Black – Zalando – €71.99.

Scarves

The bandana remains the quintessential western accessory. Whether in silk, wool, or cotton, these unisex scarves—often in paisley prints—come in dominant shades of blue and pink for women, and blue and black for men.The bandana remains the quintessential western accessory. Whether in silk, wool, or cotton, these unisex scarves—often in paisley prints—come in dominant shades of blue and pink for women, and blue and black for men.

Sources:

Silk Print Scarf – Ralph Lauren – €119. Paisley Bandana – Levi’s – €14.95. Polka-Dot Silk Bandana – Cyrillus – €49.90. Versace Jeans Couture Scarf – Zalando – €79.95.

Belts

No cowboy look is complete without the western belt, a symbol of pride, strength, and resilience. Women’s styles often feature brown leather with gold buckles, while men’s versions favor dark leather with silver buckles and metallic finishes for added boldness. No cowboy look is complete without the western belt, a symbol of pride, strength, and resilience. Women’s styles often feature brown leather with gold buckles, while men’s versions favor dark leather with silver buckles and metallic finishes for added boldness.

Sources:

Athena Belt – Levi’s – €30.95. Madison Belt – Levi’s – €39.95. Vintage Effect Leather Belt – Zara – €49.95. Vintage-effect leather belt – Zara – €39.95.

Jewelry

Though not everywhere this season, cowgirl-inspired jewelry shines thanks to Thomas Sabo’s ELYNDRA collection, which adds elegance and freshness to any outfit. At Post Malone’s debut Paris show, turquoise rings made waves, curated by Morgane Stapleton of the Tennessee Turquoise Company. Earrings, stacked rings, and bold turquoise stones take center stage.Though not everywhere this season, cowgirl-inspired jewelry shines thanks to Thomas Sabo’s ELYNDRA collection, which adds elegance and freshness to any outfit. At Post Malone’s debut Paris show, turquoise rings made waves, curated by Morgane Stapleton of the Tennessee Turquoise Company. Earrings, stacked rings, and bold turquoise stones take center stage.

Sources: Model at the Austin Post fashion show in Paris at the Hôtel Pozzo di Borgo. https://www.gq.com/story/post-malone-paris-fashion-show-austin-post-interview.

Sources:

Red zirconia half-shape Elyndra chain, 18k gold-plated – Thomas Sabo – €298. Red zirconia eye pendant, 18k gold-plated – Thomas Sabo – €398. Amazonite beads bracelet – Thomas Sabo – €149. Half-hoop earrings with turquoise, white and red stones, sterling silver – Thomas Sabo – €298. Oval turquoise ring, sterling silver – Thomas Sabo – €198. Turquoise stone bangle Elyndra, sterling silver – Thomas Sabo – €498. Turquoise stone bracelets Elyndra, sterling silver – Thomas Sabo – €239. Horse head zirconia Elyndra chain – Thomas Sabo – €298.

Turquoise teardrop Elyndra chain, sterling silver – Thomas Sabo – €198. Turquoise beads eye Elyndra chain, sterling silver – Thomas Sabo – €179. Turquoise beads eye Elyndra bracelet – Thomas Sabo – €119. Turquoise oval stone earrings, sterling silver – Thomas Sabo – €179.

Bags

The finishing touch to any western look? A bag—particularly in suede or fringed leather, though cowhide prints and hobo bags also dominate this season.The finishing touch to any western look? A bag—particularly in suede or fringed leather, though cowhide prints and hobo bags also dominate this season.

Sources:

Miss M Suede Bag – Maje – €375. Ginow Leather Tote – Printemps – €230. Cow Print Shoulder Bag – Coach – €289. Velvet Leather Crossbody Bag – La Redoute – €69.90.

Origins of the Cowboy Trend

Originating between the 1860s and 1890s during America’s westward expansion, western style has reappeared by decades—resurfacing in the 1970s, 1980s, 1990s, and early 2000s. Propelled by Hollywood westerns of the 1930s–1950s, it returns today stronger than ever, reinvented through fringes, denim, suede, and cowboy boots.

This fall and winter, the western look transforms us all into modern legends—whether through a head-to-toe statement or subtle versatile pieces. The possibilities are endless. Now it’s your turn to play.Originating between the 1860s and 1890s during America’s westward expansion, western style has reappeared by decades—resurfacing in the 1970s, 1980s, 1990s, and early 2000s. Propelled by Hollywood westerns of the 1930s–1950s, it returns today stronger than ever, reinvented through fringes, denim, suede, and cowboy boots.

This fall and winter, the western look transforms us all into modern legends—whether through a head-to-toe statement or subtle versatile pieces. The possibilities are endless. Now it’s your turn to play.